Daniel Kids: Assorted Press Releases
While working at Principle Creative, I was given the chance to hone my public relations skills by producing and editing various press releases for Daniel Kids. I was also responsible for developing media contact lists and following up with the different news outlets.
Select the "Read More" link below to view the press releases.
David Gray Plumbing Radio Commercial
I had a lot of fun writing this radio commercial and enjoyed it even more upon hearing the end result. The voice-over actors did a phenomenal job!
Select the "Read More" link below to view a copy of the script.
Voices for Children of the First Coast: Creative Concepts
The Voices for Children campaign was my first time working with a nonprofit organization and my experience with them is what truly inspired me to pursue a career in marketing/advertising.
During my final semester of school, I served as the Creative Director of our advertising campaigns class. We developed a fully integrated marketing plan for VFC and they were so pleased that they actually decided to turn our vision into a reality.
I was hired as a freelance Project Manager at Principle Creative (the agency representing VFC) where I helped to implement many different aspects of the campaign. In addition to executing creative tactics, I was also tasked with developing copy and layout for the new web site, compiling a database of media contacts, developing a budget, and acting as a liaison between the VFC board members and our agency.
The new media campaign launched Spring 2010.
The following images are comprised of the different visual elements of the campaign that I developed the design concept and copy for.
Print/Web Ad #1
Click the on the image to view larger version
Print/Web Ad #2
Click the on the image to view larger version
Select the "Read More" link below to view more images and the entire Creative Strategy developed for the campaign.
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