Daniel Kids: Assorted Press Releases

While working at Principle Creative, I was given the chance to hone my public relations skills by producing and editing various press releases for Daniel Kids. I was also responsible for developing media contact lists and following up with the different news outlets.

Select the "Read More" link below to view the press releases.

Voices for Children of the First Coast: Creative Concepts

The Voices for Children campaign was my first time working with a nonprofit organization and my experience with them is what truly inspired me to pursue a career in marketing/advertising.

During my final semester of school, I served as the Creative Director of our advertising campaigns class. We developed a fully integrated marketing plan for VFC and they were so pleased that they actually decided to turn our vision into a reality.

I was hired as a freelance Project Manager at Principle Creative (the agency representing VFC) where I helped to implement many different aspects of the campaign. In addition to executing creative tactics, I was also tasked with developing copy and layout for the new web site, compiling a database of media contacts, developing a budget, and acting as a liaison between the VFC board members and our agency.

The new media campaign launched Spring 2010.

The following images are comprised of the different visual elements of the campaign that I developed the design concept and copy for.

Print/Web Ad #1

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Print/Web Ad #2

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Select the "Read More" link below to view more images and the entire Creative Strategy developed for the campaign.

Daniel Kids: Rock-n-Ride 2009

One of my favorite Daniel Kids' events is their annual Rock-n-Ride celebration. Hundreds of bikers gather each year to help raise money for this great organization. In 2009, I had the pleasure of developing some of the marketing materials by writing various television/radio scripts and press releases.

Television Commercial

Radio Commercial

Select the "Read More" link below to view the event press releases and copies of the scripts.

Daniel Kids: BlackJack In The Stacks

In October 2009, I was given the opportunity to write a television commercial and the official press release for Daniel Kids' Black Jack in the Stacks fundraising gala. The casino-style event was a great success and raised $92,000 for the nonprofit agency. Yet another reason why I love what I do!

Select the "Read More" link below to view the event press release and a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #9

 

This week's topic: Taming the TV and Video Games

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #8

This week's topic: Tips For Working Parents

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #7

This week's topic: Talking to Kids About Job Loss

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #6

This week's topic: Heading Off To College

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #5

This week's topic: Is It A Phase Or A Behavior Problem?

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #4

This week's topic: Kids & Cyberbullies

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #3

This week's topic: Childhood Depression

Select the "Read More" link below to view a copy of the script.

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #2

 

This week's topic: Kids & Internet Safety

Daniel Kids: WJXT Channel 4 News "Parenting Tips" Segment #1

During my time at Principle Creative, I developed a series of television talking point scripts for the president of Daniel Kids who regularly speaks on parenting issues on Channel 4 News. Each week I researched and wrote new scripts that were used on air as well as featured on several different websites.

This week's topic: Talking to Kids About Divorce

Select the "Read More" link below to view a copy of the script.