Showing posts with label print. Show all posts
Showing posts with label print. Show all posts
Voices for Children of the First Coast: Creative Concepts
The Voices for Children campaign was my first time working with a nonprofit organization and my experience with them is what truly inspired me to pursue a career in marketing/advertising.
During my final semester of school, I served as the Creative Director of our advertising campaigns class. We developed a fully integrated marketing plan for VFC and they were so pleased that they actually decided to turn our vision into a reality.
I was hired as a freelance Project Manager at Principle Creative (the agency representing VFC) where I helped to implement many different aspects of the campaign. In addition to executing creative tactics, I was also tasked with developing copy and layout for the new web site, compiling a database of media contacts, developing a budget, and acting as a liaison between the VFC board members and our agency.
The new media campaign launched Spring 2010.
The following images are comprised of the different visual elements of the campaign that I developed the design concept and copy for.
Print/Web Ad #1
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Print/Web Ad #2
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Select the "Read More" link below to view more images and the entire Creative Strategy developed for the campaign.
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