One of my favorite Daniel Kids' events is their annual Rock-n-Ride celebration. Hundreds of bikers gather each year to help raise money for this great organization. In 2009, I had the pleasure of developing some of the marketing materials by writing various television/radio scripts and press releases.
Television Commercial
Radio Commercial
Select the "Read More" link below to view the event press releases and copies of the scripts.
Television Commercial Script
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Radio Commercial Script
Click on the image below to view larger version
Press Release
PREMIER MOTORCYCLE EVENT MOVES DOWNTOWN AUGUST 29
Rock’n Ride for daniel Kids Benefits Local Abused and Abandoned Children
JACKSONVILLE, FLA . –The First Coast’s premier motorcycle fund-raising event is moving downtown this year for the 8th Annual Rock’n Ride to benefit daniel kids. As many as 1,500 motorcycle riders are expected to participate in the Saturday, August 29 event.
Early registration fees available through August 1 are $25 per driver, an additional $20 for passengers, and $250 for VIP riders. Fees after August 1 rise to $30 per driver, an additional $25 for passengers, and $300 for VIP riders. Fees include post-ride party, lunch, T-shirt and gift bag. VIPs ride in front and benefit from special seating and an expanded lunch menu. Those wishing to attend the event and lunch only can do so by purchasing an advance ticket for $15.00.
Day of registration begins at 8:30am, but pre-registration is recommended as slots are limited. The ride launches at 10:30 with an after party, lunch, and live music provided by popular local band Wildcard following the ride. The after party will take place at Mavericks Rock’n Honkey Tonk at the Jacksonville Landing.
Proceeds benefit the abused, neglected and emotionally-troubled children of daniel, Florida’s oldest child-serving agency.
Try to win a VIP ride slot by texting daniel to 72239 or register for the ride online at http://www.danielkids.org/ or by calling 296-1055, extension 1003.
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Daniel is Florida’s oldest not-for-profit child-serving agency. Originally established as an orphanage, daniel has evolved into a multi-service agency that assists more than 1,500 children, adolescents and families each day with a variety of innovative and nationally-recognized programs.
Post-Event Press Release
500 MOTORCYCLES DESCENDED ON DOWNTOWN JACKSONVILLE
TO RAISE MORE THAN $67,000 FOR DANIEL KIDS
JACKSONVILLE, FLA. (Aug. 29, 2009)– More than 500 motorcycles lined Independent Drive on the morning of August 29, 2009 for the 8th Annual daniel Rock’n Ride, and grossed more than $67,000 for the local abused, neglected and emotionally-troubled kids at daniel.
Widely known as the First Coast’s premier motorcycle ride, this year’s ride — backed by title sponsors Blue Cross Blue Shield of Florida and Enterprise Integration — boosted interest by changing its venue to the Jacksonville Landing. Riders launched at 10:30 a.m. for a 60-mile route around the city, which included passing daniel’s Belfort Road campus, where daniel kids stood outside waving signs and cheering for their benefactors. Upon return to the Landing, more than 750 riders and daniel supporters enjoyed an after-party at Mavericks Rock’n Honky Tonk.
Lori Frye, a Harley Davidson rider and long-time daniel Rock’n Ride participant loved the new downtown venue, but said the location doesn’t matter as much as the cause. “I ride for the kids,” said Frye.
“We had a great group out here today, dedicated to our 125-year-old mission of helping local children in crisis,” said daniel CEO and President Jim Clark. “The money raised today will go a long way to supporting programs that improve the odds for abused and neglected kids, giving them the therapy and support they need to heal.”
The monies raised in the ride, primarily come from corporate sponsors and rider registration, but the event’s drawing and silent and live auctions also make a big impact. Overall, the drawing for a Honda motorcycle or watercraft collected more than $8,000, with both the auctions raising more than $8,300. This year’s unexpected top live auction item involved WJXT weatherman Richard Nunn spontaneous offer to shave his head on stage. Attendees pooled their money to bid $1,000. Nunn answered the call, sharing the stage with a stylist from Paul Mitchell the School-Jacksonville, who was on site giving free haircuts for daniel donations, letting her shave his head to buzz cut.
Other events included the Kilwin’s sponsored ice cream eating contest in which six contestants challenged each other to see who could finish a giant bowl of ice cream in the least amount of time. Richard Nunn stepped up again to take the win.
For pictures from the event or information on how you can get involved in another daniel event visit http://www.danielkids.org/.
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Daniel is Florida’s oldest non-profit child-serving agency. Originally established as an orphanage, daniel has evolved into a multi-service agency that assists more than 1,000 children, adolescents and families each day with a variety of innovative and nationally-recognized programs.
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